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Two friends in Karma Farmer hoodies help an older neighbour carry an armchair across a street at golden hour.

lift an end

The free 30-day kindness challenge

Put good out.
Get good back.

Take every chance you get to be kind, all day. Each night, write down anything that came back: a thank-you, a favour, a better day.

Start the free challenge See the clothes

The journal app is free too, with no subscription. We make clothes, but you don't need them to take part.

Take every chance you get.

We call it karma farming. For 30 days, look for chances to be kind all day, at home, at work and out in the street. Take as many as you can.

  1. Take every chance. Carry the pram. Walk the trolleys back. Grab a corner of the sheet.
  2. Log it tonight. Two minutes: what you did, and anything that came back.
  3. Read it back on day 30. That's where you see what all that karma farming added up to.

Do it for the people you help. Studies have found that doing kind things also tends to lift your own mood a little, and people who receive kindness are more likely to pass it on. What we've seen

How the 30 days work
A man in an olive Karma Farmer tee helps a father carry a pram up station stairs.
carry the pram
A woman in a pink Karma Farmer hoodie pushes a long line of shopping trolleys back to the bay at sunset.
walk the trolleys back
A man in a black Karma Farmer hoodie helps an older woman fold a sheet at a laundromat.
grab a corner

Karma Overload.

Hands writing in a notebook with a grid of thirty boxes, ten ticked, beside a flat white.

Karma Overload is what the 30 days are for: doing so much good, so often, that it starts coming back faster than you can write it down.

There are ordinary reasons kindness can come back. People remember who helps, they pass it on, and you start noticing more. We can't promise it'll happen, or when. The free journal app is how you'll find out: it keeps track of what you did and what came back, and shows your 30 days at a glance. It stays private unless you choose to share a story.

An example paper tracker on day 11. Each mark is one kind thing logged.

Start your journal

First Harvest.

The first run: tees and hoodies with Karma Farmer printed across the chest, and a K on the cap. When someone asks what Karma Farmer means, you'll have the answer: put good out, get good back.

Flat-lay on concrete of an olive hoodie, bone, washed black and washed blue tees printed with the Karma Farmer signature, two K caps, a sticker sheet and a marker. olive hoodieK caps

stickers

Sizes and prices aren't set yet. Put your name down and you'll hear first.

See the hoodieTell me when it drops
Three friends walking along a beach promenade in a sun-faded red hoodie, a mustard tee and a red tee, each printed KARMA FARMER in stacked block capitals, with K caps and a bucket hat.

Same name, summer colours.

A beach version of the tees and hoodies in sun-faded brick red and mustard, with KARMA FARMER in block capitals and a K on the cap.

See the colourway
A wall of Karma Farmer signature posters with rows of blank cards waiting to be filled in.

Your stories go up here.

When someone chooses to share a moment from their 30 days, it goes on the wall. Until then the wall stays empty.

Stories are checked before they appear, and you can take yours down any time.

Five friends laughing on a basketball court bench at dusk in Karma Farmer tees, hoodies and K caps.

Better with a crew.

Do the 30 days with your friends. You'll spot more chances when everyone's looking.

Start, then invite your crew
Three friends in Karma Farmer hoodies push a stranger's car out of beach sand at sunrise.

Start today. See what comes back.

Start the free challengeSee the clothes